News Corp Sells MySpace For $545 Million Loss
A day after Google launched its answer to Facebook, News Corp sold MySpace, the social networking site displaced by Facebook, for $35 million - $545 million less than it purchased it for in 2005, the...
View ArticleFacebook Shows Broad Lead in Social Advertising Preference
Two studies show that Facebook is the preferred choice in social advertising by a broad margin. However, digital advertising on the whole is growing, and many other social sites (e.g., LinkedIn,...
View ArticleSearch Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same period, online advertising shattered more records, growing...
View ArticleMobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]
A new eMarketer analysis of mobile ad spending predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile...
View ArticleSocial Media is Serious Business for Leading Companies [Study]
The power of social media is undeniable and big brands are leveraging Facebook, LinkedIn, and YouTube most often. Find out how they’re using it, how they measure campaign success, and what they plan to...
View ArticleSearch Engines Can Save the Podcast: Lessons From 'The Office'
Once an usher of liberated 21st century communications, the podcast is now a big disappointment. How can search technology help create a new future for podcasting and how can search engines and...
View ArticleMobile Growth Stats & Mobile Web Tips to Start Marketing
In two years wireless customer growth has exceeded 20 percent. Did you know that the U.S. now has more wireless customer connections than people? Estimated to be 327.6 million active wireless...
View ArticleHow to Choose the Right Mobile Ad Network for Your Brand and Target Locally
The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad...
View ArticleGoogle Secures Admeld Purchase
Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for...
View ArticleTwitter Finally Tests Self-Serve Advertising Platform
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that select marketers began testing such a platform in...
View ArticleTwitter Redesign Adds Brand Pages, Embeddable Tweets
Twitter unveiled a new site design yesterday during an event at the site of its future headquarters. The major revamp includes enhanced profile pages, Twitter’s version of brand pages already offered...
View ArticleBiggest Search Events of 2011 & Predictions for 2012
What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this year, but what can...
View ArticleSocial Networks Show Deeper Penetration, More Trust in Emerging Markets
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets approaching more common internet access...
View ArticleU.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad...
View ArticleSearch Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search...
View ArticleGoogle Users Dislike Personalized Search Results [Survey]
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared...
View ArticleGoogle Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake...
View ArticleTwitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as they open up the platform to app developers in an effort to help...
View ArticleSearch Engine Users Dislike Personalized Search But Like the Results
The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It...
View ArticleBlogging Remains Popular, Impressive Growth Continues [Report]
Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. And women...
View ArticleIntegrated Marketing: Why Search Needs a Large Seat at the Table
There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing...
View ArticleWill ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?
As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks...
View ArticleIs rel=author Really a Good Way to Judge Sources of Good Content?
Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all...
View ArticleSocial Media ROI: How To Define a Strategic Plan
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business...
View Article2013: Tipping Point for Mobile Ad Monetization
Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile...
View ArticleIs Super Bowl Advertising Money Well Spent?
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine...
View ArticleYandex Just Passed Bing to Become 4th Largest Global Search Engine
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477...
View ArticleWeekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick...
View ArticleWeekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and...
View ArticleGoogle Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after...
View ArticleGoogle Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of...
View ArticleTwitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options...
View ArticleYandex & Google: A Big Change for Russia's Display Ad Market
Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through...
View ArticleDesktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew...
View ArticleHow Brands Can Connect With Teens Using Social Media
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with...
View Article5 Ways to Sell SEO to Your CMO
Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this...
View ArticleTop Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising...
View ArticleSearch Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google...
View Article2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
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